I don’t want to sound superficial but…
Look, feel, style – can often change everything.
Your style, look and feel should be consistent with your message.Your Story. You. Your Brand.
I am operating under the assumption that your message and your story come from the core of who you are of course.
When there is consistency you can send a clearer message. You stick in the memory of your potential customers.You are being authentic. There is a right vibe coming from you.
Consistency is the key when it comes to branding. And everything else in life actually.
So how do you create consistency?
Let’s start with your central hub. Your website or blog.
What does it look like? Besides such things as user friendliness and effectiveness, it’s important to consider whether the style and look of it are consistent with your message and your story.
How can you do that? Easily actually, just ask yourself few questions and you’ll figure it out.
Let’s do it now.
Take a piece of paper and write down the answers to these questions.
What are your favorite colors?
How would you describe your style?
What does your ideal house look like?
What are your favorite natural elements?
Think of your core brand message. Now imagine – if that message had to wear an outfit, what would it look like?
Now think of your website/blog/central hub, how do you think it should look like to represent your style?
I am a lot into simplicity and minimalism. I prefer simple lines in clothing, solid basic colors, simple textures. My favorite color is red, but I also like primary white and black colors.
I love fire.
My ideal home is light with lots of windows, simple but stylish and elegant furnishing, a splash of color here and there, open and inviting.
My core message is clarity and truth. Being who you are, doing what you love, living your truth so that you can live with passion and purpose.
Now look at my website. Simplicity, clarity, elegance and passion are the keywords I was focusing on when designing it.
My website is consistent with my style, my look, my message, my story. It is consistent with who I am.
Start with you and then align the look, style and feel of all of your online presences with who you are.
Consistency helps to communicate your message clearer, louder, in a more authentic and distinct way.