If you’ve been following me on this blog, you know that I have recently changed the name, the design and the whole direction of the blog.
That was really exciting. I’ve been wanting to make that change for awhile.
Here is where the scary part came in. I changed the direction of my coaching as well.
I’ve started coaching 5 months ago. At first I was getting clients primarily offline through networking and word of mouth. From the very beginning I was helping people with clarity. You might think that clarity is a focused and clear topic.
I thought so too. I decided right from the beginning that I was not going to do traditional life coaching. I help people to get clear on who they are, what their purpose/values are and help them to align their goals and actions with all of the above.
I believe that Universe responds to clarity and moves you in the direction you want to go once you are truly clear.
All of that seemed to be clear enough.
I was wrong. I was not clear myself.
I was helping everyone around with clarity. And I was pretty good at it. Most importantly my clients were getting results. One of the first clients I had who needed help in relationships area, got engaged two months after our coaching to the woman of his dreams.
That was kind of a shocker. I knew it works but I still didn’t expect it to work that quickly.
Anyway, all of that was good. Really good. But not great.
I realized that I needed to get more clarity myself. And I asked myself several questions.
Who is my Ideal customer? Who do I enjoy helping the most? Where do I feel I can make the biggest impact? Who am I truly passionate about helping and feel really fired up when working with?
The answer scared me. I enjoy working with entrepreneurs/aspiring entrepreneurs who need more clarity in aligning their business/vocation/product/marketing strategy etc. with their Authentic Self and need to figure out how to clearly communicate their Authentic Vision to the world.
Brainstorming for ideas, using my creativity and intuition and helping people with aligning their Purpose and Authentic Vision with their vocation is what I do best and what really fires me up.
That scared me. Why?
First of all narrowing down my clients’ base that much felt really uncomfortable. Even though we all know the more targeted you are, the better. But I think we all still subconsciously resist narrowing things down too much.
Getting clear all the way is scary.
Changing direction is scary. Even though some of my clients in the past were entrepreneurs/aspiring entrepreneurs but that is not what I used in my pitch while networking. That is not what I had on my site. That is not what I have on my business card.
So I’ll have to make more changes. I’ll have to say “no” to potential customers who are not entrepreneurs and don’t need my help with figuring out their Authentic Vision. I’ll have to rethink my own marketing. I’ll have to come up with a new pitch. I’ll have to create new content.
Will anyone believe me that that’s what I am good at? I don’t have that much experience to back it all up. Sure I have some, but that’s not enough. (you know that little voice in your head that always thinks you are not good enough?)
I know in my heart that that is what I should be doing. The heart doesn’t lie, but who will believe me?
I decided to still go for it.
Guess who the first two coaching clients were that came to me as soon as I made that decision? Before I even had time to change anything in the external world. Before I even had time to refine my networking pitch or change the coaching page on my sites or create new content.
Entrepreneurs, of course!
The Universe responds to clarity. Always.
That was a sign for me that I am on the right path. And I should definitely and undeniably go for it.
What are you afraid getting really clear on in your life? What are you afraid getting too precise on? What do you resist to narrow down?
Think about it? Where does scarcity mindset is not allowing you to get really clear on what you’d want to do or have or be?
Do you know precisely what kind of relationships you want? If I ask you to name 6 “must haves” your Ideal Partner should have, can you do it? If you are a business owner or artist or aspiring entrepreneur, do you know exactly who your ideal customer is?
Being afraid to get really clear and precise on what you want is a scarcity mindset. Sure, you should always be open to new opportunities. Sometimes we don’t know right off the bat what is the best for us.
But if your soul asks for it, don’t be afraid to get truly clear.
It was my scarcity mindset that was telling me : “You know there might not be enough people who would want your coaching if you narrow your target market down that much. You don’t have enough credibility to do something like this.
So what if enjoy it? So what if your clients are getting results?
May be it was just a coincidence. Wait a little bit. You are already clear enough. Announcing it to the world is not such a good idea yet. If you get those clients great. If you don’t, then at least there are always others who you can help. Everyone benefits.”
Bullshit!
No one benefits if I am not doing precisely what I immensely enjoy and feel I am really good at. No one benefits if I stay in the scarcity mode. How can I teach others to dare to live their Truth if I am myself scared to live mine?
I changed it. I committed. I dare to announce myself a person who helps entrepreneurs and aspiring entrepreneurs to get clear on who they are, what their Purpose and Vision are and then help them align what they do in the world with their Vision/Purpose/their Authentic Self.
If people come into my life who need help in other areas and I feel I can help them, I always will, of course. But I won’t actively pursue anyone else in my marketing but my Ideal Customer from now on.
I commit to living My Truth. Doing what I feel is in alignment with my heart. Get rid of everything else.
Strip down all the fake stuff until I get to the very core.
It’s a process. It doesn’t happen in one day. But as long as you are open and not scared to live Your Truth, you will find it.
And life will have more meaning. And your path will become clearer. And the World will respond.
The Universe wants to give you everything that you truly desire. Just let it.
How do you let it? By getting clear and daring to commit.











{ 3 trackbacks }
{ 36 comments… read them below or add one }
When we dumb down the whole personal development thing and bring this particular discussion back to what we all want – happiness, peace, fulfillment, meaning and love.
I ask my clients the following questions:
Are your typical behaviours a reflection of your core life values? Life values being those things – principles, beliefs, standards – by which you intend to live your life? If not, why not? If I was to secretly follow you with a camera for a week (without your knowledge of course), would I discover that the way you typically play out your day-to-day existence is a direct reflection of your key principles for living – that is, your core values – or would I observe that in many ways, you are living a life of contradiction and compromise? A dichotomy of sorts?
Your fear is quite normal!
Motivational Speaker – Craig Harper´s last blog ..Exercise Intensity
Good questions Craig. And fear is totally normal, as long as we don’t let it control us.
Lana, this is excellent.
You have made a quantum leap and I am really excited for you. The path of self-clarity brings universal clarity to your world. Most people never discover the truths you have just collided with. Fewer still embrace them.
This short paragraph said so much: “No one benefits if I am not doing precisely what I immensely enjoy and feel I am really good at. No one benefits if I stay in the scarcity mode. How can I teach others to dare to live their Truth if I am myself scared to live mine?”
Our greatest contribution is only possible once we truly connect with our Authentic self. Everyone has gifts of great value to share, you are discovering yours and it’s a beautiful thing to witness. Your example is inspiring.
Jonathan – Advanced Life Skills´s last blog ..Fear Lessons from a Bear, Rattlesnake, & New Yorker
Thank you so much Jonathan for your support and words of encouragement. I really appreciate it! You are a big inspiration for me too!
Your clarity is clarifying.
> No one benefits if I am not doing precisely what I immensely enjoy and feel I am really good at
Very well put and that’s exactly the right line of focus. It’s leading yourself from the inside out.
Then it’s just a matter of finding matches against what the market wants … and carving out niches until it matches your life style and needs (always drive by life style / values.)
J.D. Meier´s last blog ..Work is a Rubber Ball that Bounces Back
Drive by life style/values – I like that J.D., thank you!
Outstanding example of transparency and letting go! Just by putting out like you have Lana you’ve exercised the shadow self. Putting into light like you have is an amazing step in clarity.
You’re amongst a community that supports not judges. Even coaches need coaches. Tiger Woods as great a golfer as he is, has coach. My life coach? Yup she has a coach too.
We were born into this world naked ~ It only makes sense we live naked in our truth.
No one here is perfect. Matter of fact it’s our acknowledgment of our imperfections that make us so real, authentic and simply bad ass.
I’m glad you shared this. It makes you that much more approachable. I’m sure your people will connect on a deeper level.
Tony Teegarden´s last blog ..(My) Beginners Guide to Connecting and Engaging On Twitter
Thank you so much Tony. You are right. Noone is perfect and we all need coaches. I appreciate your support and kind words:)
Lana – I was truly inspired and motivated reading about your decision. That’s what its all about, isn’t it? Making a decision. A really firm one. Most of us, including me, are instead usually kind of, sort of, a little bit wishy-washy about what we want. You’ve stepped out. You’ve shown courage. I’d admire that. I think you’re right. The universe does respond when we are clear and daring to commit.
I’ve seen it in my life just like you’ve seen it in yours. Thanks for the reminder!
Jeff Nickles´s last blog ..Giveaway: Win a Free HP iPaq Glisten Smartphone
Exactly Jeff, that’s what it is all about. Just decide and commit. Simple, isn’t it? We are the only ones who complicate this simple process. Glad I could inspire you and thanks for stopping by.
Hi Lana,
your voice was shining through this entire post in every word and every sentence. I enjoyed reading such a passionate and convincing voice and learning more about your personally.
I can see that the clarity that you teach can produce awesome results and your blog and your coaching is the best example of it. I know that you have enough knowledge and experience to help others because you have already helped the most important person – YOU.
Anastasiya´s last blog ..77 (+7) Ways to Keep Your Heart Healthy and Happy for 100 Years or Longer
Thank you my dear friend, I always appreciate your support!
Lana,
I love your clarity and I love your new look. We will watch you bloom and prosper even more there’s no doubt about it. You’re a blessing to all those who read your blog!
Tess The Bold Life´s last blog ..Bold Solutions For A New World
Thank you so much Tess, I am blessed to have met you. I definitely needed some boldness in life and see where it led me.
Exactly what I need to read today! Thanks for inspiring me with your courage to live authentically and be true to who you are and your calling. Fear can be a major obstacle. It is easy to just follow the masses or do what everyone else is doing. However, it takes that special someone to stand apart and decide to follow his/her own inner wisdom. I applaud you for that! Thanks for leading the way!
Evelyn Lim´s last blog ..Chinese Tale of the Hidden Treasure Chest
Thank you Evelyn, I am so happy to be able to inspire someone who is inspiring me always – You.
Kudos, Lana, for having the guts to do the hard work you encourage others to do. It takes a tremendous amount of courage to say, “wait a minute; I’ve got this wrong,” and then do something about it. My favorite line of this post is, “Being afraid to get really clear and precise on what you want is scarcity mindset.” How many of us settle for something we KNOW is not right because we fear ending up empty-handed if we demand more? The truth is, there is no lack in the universe, and the sooner we get clear about and accept that fact, the sooner we can begin to reap the benefits of that knowledge. You go, girl!
Thank you Nichole, exactly, there is truly no lack, all the limits are in our mind and our mind only. I wish sometimes it was easier to get rid of all the limits we built in our head once and for all, but more often than not it takes time. It’s a process like everything else. Thank you for your encouragement!
Lana, I really appreciate being here today and finding your blog. I can sense your boldness, and clarity here today and it feels like a series of affirmations perfectly flowing together
I have been seeking clarity lately and wondering how to get more clear and am aligning more with my heart. It is a lot of reconditioning and a process as you shared.
I love this part you shared:
[I know in my heart that that is what I should be doing. The heart doesn’t lie, but who will believe me? I decided to still go for it.]
I feel as though I am changing my approach lately also as a writer and not letting the label stick so much. I want to be true to myself first and foremost.

This blog was so helpful and has given me lots to reflect on. I was starting to go more mainstream in some areas but now I must think on this more. I have recognized lately some fears of committing without knowing for sure and being clear myself. I must learn to be more daring and jump in more anyway!
thank-you again, take care, Jenn
Jenn´s last blog ..Laughter, The Bubble and The Revision Process
Thank you Jenn, I appreciate you being here. Being true to yourself is the only way to lead a meaningful and fulfilled life and I see that you are so close to where you want to be. It will come. When you are looking for answers and are open to receive them, they will come. No way around it.
Good for you, Lana!:)
Clarity (I like to call it awareness) is like climbing the stairs and it has everything to do with comfort zone. When we are up one step more, first we feel scary, after some time that step becomes our comfort zone, and that’s why we have to question our selves all the time. As long as you go up it will be more and more scary, but the view will be more and more divine! The process with no ending!
zmajeva´s last blog ..DEFINITION OF LOVE
Thanks Zmajeva, exactly the process with no ending:)
Lana,
Wow, this is a REALLY good post!
About a year and a half ago, I actually wrote down exactly what I wanted in all areas of my life. Several things have changed since that time and I have thought several times over the past few months that I ought to go through the process once again.
However, for some reason, part of me has resisted doing this. And now I know why.
It’s the scarcity mindset that you mentioned.
Wow, I don’t think I would have ever made this connection. But it is so true. And once you are clear, you are pretty much going to get what you want.
It’s funny how the hardest part of life seems to be just overcoming the battle inside ourselves. Once you have the courage to clearly state what you want, the universe delivers.
I’m going to come up with another list soon. Thank you SO much for this inspiring and insightful post!
Greg Blencoe´s last blog ..20 places you could meet your ideal boyfriend/girlfriend
Thank you Greg, I am happy I helped you to make the connection!
Congrats on having the courage to create this change in your life. It is often easier to give advice than to follow it, so I’m impressed by your willingness to “walk your talk.”
Nea | Self Improvement Saga´s last blog ..3 Simple Positive Thinking Techniques You’ll Love for Tough Times
Thanks Nea:)
Love this post! My own business has been growing in leaps and bounds and I recently went through a process similar to your own …. again. After changing gears in November, it’s time to refine once more. My niche is now even more defined AND I have to update my website to reflect my shift in direction. Phew! I don’t think it ever stops being a bit scary.
Congrats on having been through the process, and thanks for the encouragement!
Blessings,
Andrea
Thank you for stopping by, Andrea! Change is the only thing that is constant, that’s for sure. And you are right it never stops being scary, otherwise we wouldn’t grow I guess.
We have within all of us the capacity to achieve everything we want. It is only a matter of believing we can or not. Clarity has been with us always, we are just too blind to see it. Actually, it is our limiting beliefs that are narrowing our sights.
You are totally right, Walter:)
Lana –
Congratulations – you are walking your talk. Being authentic brings alignment with our true purpose and is so attractive. You can feel the fire in your eyes in this post. Keep up the powerful work.
Phil
Phil – Less Ordinary Living´s last blog ..Discover 5 ways to have an amazing day
Thanks Phil, I like fire:)
You inspired me to be blunt to a point where I risk losing interest from those who stray from even the slightest unconventional thing- in the mid 1960’s Bob Dylan was considered by many to be a “folk singer” and so one night he played at the most prestigious folk festival in the nation and was the first one to ever play with ELECTRIC GUITARS. He was BOOED OFF THE STAGE for playing a song that soon thereafter reached #1 on the top 100 billboard charts- it must have been, when he tore down his “folk singer” identity to become a true artist that he was clear to himself in a most profound way.
Either to ensure I always have extra faith, or never to catch myself in the old trap of disliking myself, I have a tendency, perhaps, to overload myself with so much confidence in my own way of introspection that I missed the SIGN that God to me through your blog, for I believe everything becomes a sign to the next phase of fulfillment of a desire. Thank you.
Sean O’Connor´s last blog ..“COMMON SENSE, LOVE, & THOUGHTS” BY SEAN O’CONNOR pts. 1, 2 &3
Sean, I think your confidence is what definitely sets you apart. I think you can do both – be very confident and still see the signs and be flexible to change.
Lana, I am reading this post again today for it is so good and it is definitely what I am continuing to work through. I feel so close to breakthrough… ick! or yay!

the part which resonates most with me now is..
“Getting clear all the way is scary.”
I feel I am at the core and now it is like It is all or nothing. Open heart -Open world, kinda tough to take that responsibility all of a sudden. Now, I realize why the baggage slows us down from getting here. When the dreams we can have are ours, we wonder where have we been at the same time, why are we being trusted so much as co-creators with Love. Do you have any advice on how you learned or are learning to trust yourself more? I also underestimate my value and overestimate others. I think this keeps me stuck. I need to just get going and accelerate the beginning of the new. Thanks again, Jenn
Jenn´s last blog ..1 of 10 Workshops: The Emotional Shift for New Beginnings
Jenn, dear, loving yourself more and taking one step at a time really helps. The more you love and know yourself, the more confident you become. The confident you are, the more you see value in what you have to offer to the world. The world will respond. And take it easy. Relax a bit. You are doing great already. Let go. And take the next step.