Hi! I moved to a new place. I would love for you to visit me there.

30 Minutes To Craft a Remarkable Personal Brand Story

Your story is everything.

It can set you apart. Make you stick in your customers’ (readers, followers) minds. Motivate and inspire your employees (if you’ve got those).

Your story can evoke emotion. Emotion evokes desire. Desire inspires action. And action is what we all want our potential customers, readers, followers to take.

Do you tell your story?

Too often I see people focusing on what they do.

I sell great custom made dresses. I sell great soaps made from organic ingredients. I am a great life coach. I am a great social media expert.


But I probably will forget about you in two minutes if all I saw on your website is focused on “what”.

Tell me your why. Tell me who you are. Tell me your story.

Don’t try to be someone you are not. Take time to find your story. We all have one.

Your story generally consists of 3 main elements:

  1. Your values and beliefs. In other words your “whys”
  2. Your experiences
  3. Your personal unique characteristics

Let’s take 30 minutes and write your story.

You might add more to your story later as more things surface. Self discovery is a never ending process. But let’s start now.

Take a blank sheet of paper. Answer the following questions. Don’t think or over analyze. Just answer. Write whatever comes to mind.

What do you do?

What comes to mind when you hear that question. Write it all down.

My example – I help people to gain clarity on, discover and deliver their unique value. I also inspire people to believe that the world needs what they have to offer.

What are you attracted to?

Concepts, things, people etc.

Again, my example – Simplicity, elegant solutions, passionate people, deep conversations,  love,  beauty, cool pens and notebooks, unique websites that reflects owner’s personality, Rumi, fire, ideas, creative  ideas, lots of them, people who live their truth. What about you?

What do people praise you for the most?

Creativity, intuition, ability to clarify and get to the core. What about you?

Any significant events from past life that shaped you, changed your worldview, shacked you to the core or just come to mind at the moment?

Think career, relationships, childhood or just anything. Write them all down, don’t over analyze.

Now think specifically about your business (career, vocation). How has your relationship to what you do changed over time? What did you learn on your way to where you are now? How did you affect others by what you do?

Think former clients, blog readers or anyone you affected by what you have to offer.

Why do you do what you do?

This is the most important question. Why do you think the world needs what you have to offer?

What are you passionate about the most in your business (career, vocation)? What makes you feel alive?

What are your goals for the future?

Favorite color, food, books, movies, objects, places – anything favorite that comes to mind?

Any personal quirks?

Procrastinator, perfectionist, like eating ice cream at 3 am, sleep only on white satin sheets? I know you’ve got them, now come on, tell us about your quirks.

Three words that describe you.

Just three.  Quick. Don’t think.

Now look at your answers and tell me your story.

See what’s appropriate to include and what’s not. See how you can incorporate your values, your experiences, your personality traits that make you unique into your story.

Play with it.

Most important thing to remember –  your story should support your core brand message.

What is your message? How can your story support it?

Where to put your story?

  • Put it on your about page. About page is one of the most visited pages on blogs and small businesses’ websites.
  • Write a press release.
  • Include it in your sales copy.
  • Take the highlights of it and include them in your social media profiles.
  • Craft a 30 second cocktail line out of your story and use it when introducing yourself.

Your story is the most important part of your brand. Use it everywhere you go.

In my next post I’ll show you how to align everything you do in the world with your story so you can start sending clear and consistent message to the world.

Until then, Atlanta peeps check out my authentic branding workshop. We’ll take your unique story out of you and figure out how to deliver it to those who need it.

Add Me on Facebook | Follow Me on Twitter

{ 3 trackbacks }

How To Use Style To Communicate Your Brand Message More Effectively | Daring Clarity
September 15, 2010 at 8:28 pm
The Ultimate Non-Designers Guide to Branding
January 6, 2011 at 8:31 pm
Freelance-Zone.com » Blog Archive » Storytelling Your Author Brand
June 7, 2011 at 4:22 pm

{ 41 comments… read them below or add one }

Zeenat{Positive Provocations} September 8, 2010 at 3:16 pm

Dear Lana,
These are some awesome tips for personal branding….and one that focuses on our true core uniqueness. I love it!
You were missed 🙂
Hope all is well at your end…
Lots of love and positivity,


Lynn Fang September 8, 2010 at 8:39 pm

Lana, great ideas! I’m going to try this and see how it goes! Thanks for sharing!


Bertrand Dory September 9, 2010 at 11:14 am

Lana, this is a great post! many Thanks for sharing this!


Kathy Hansen September 10, 2010 at 6:08 pm

Great! What would a branding story based on this process look like? Can you give an example?


Stephen Mills September 12, 2010 at 1:13 pm

Lana, this was excellent advice and it made me stop and think about my story. Thanks!


Evan September 13, 2010 at 11:56 pm

Thanks Lana, excellent stuff.

I’d add how you hope that what you do helps create a better world. This is important to increasing numbers of people. The marketers call it LOHAS (lifestyles of health and sustainability). Of course it only applies if what you do does contribute to a better world.


Jools October 26, 2010 at 2:29 pm

Wow, Lana – fabulous stuff! Thanks for sharing, Jools x


Kirk Thomas May 9, 2011 at 10:17 pm


I just stumbled on this article it is a great illustration of the power of stories for the human psyhic. We remember stories so much easier and get emotionally attached easier than facts, benifits or details.




http://arambhangroup.com/forminfo56571.asp July 10, 2015 at 1:54 pm

Could this creepy robot be the answer to eternal lifeFinancial links could be a joint account.I readily admit our particular physical attribute is the product of an inhospitable environment. anthropologists from Oxford University have come to the not very startling conclusion that Northerners have bigger brains than men and women from the South.’ Professor Lambert added.They used concentrations of the compound typically found in the saliva after a person chews green tea gum.0 Swedish Krona 12.55 inches) for fossil modern humans. but on average 14 mm (0.


http://www.vanessasharp.com/forminfo30303.asp July 10, 2015 at 1:54 pm

Obsessed with selfies? impulsive and display other characteristics, they will sit down to dinner at elaborately decorated tables celebrating each of the films nominated for best picture.’She added that getting everything ready for the night is ‘massive jigsaw’.I say ‘could’ because the likelihood is that the report will pull its punches. the enormous American weapons manufacturer. small handsets,72 metres) tall and died in 1940.To use the iPhone 6 with one hand the graphic shows that a user would need to have a hand that measures 96 inches (243cm) high and 46inches (117cm) wideThis increases to 114 (29cm) inches and 55 inches (14cm) for the iPhone 6 Plus and Samsung’s Galaxy Note 4?Hot for Heidi: Model’I think my painting skills are OK, ‘Red’ Hong Yi produced colorful renderings of Portugal’s Cristiano Ronaldo, ‘Our closest competition is existing financial products such as credit cards or personal loans although none offer the cost and convenience of CommuterClub.’ but if life expectancy and improving mortality rates continue at their current levels (a 5.Aged between 36 and 46…………


http://studiosavoy.se/forminfo14518.asp July 10, 2015 at 1:55 pm

not far into the journey,’The retired policeman pointed to the brakes on his tractor failing just before he met a man who made snow ploughs, They are both amazing business woman. I definitely want to do more films. from falconry to wildlife photography.It also includes Scotland’s only two Michelin-starred restaurant,Experts recommend incorporating a human element into landscapes – such as a person or their property – in order to truly illustrate the grandeur of the landmark or wilderness around you. as well as a list of the most-photographed landmarks around the world. of investment broker Tilney Bestinvest,Jason Hollands.


http://eliteequipmentnj.com/forminfo55172.asp July 10, 2015 at 1:55 pm

Secretsquirrel, The Jump.It comes after she faced tough competition from the likes of former England rugby captain Mike Tindall on Thursday evening? before the slowest competitors face The Air Drop.Lady Victoria’s exit comes just days after she was publicly scolded by former competitor Jodie KiddKidd – who left the show on Tuesday – lashed out at Hervey for being ‘nasty’ Speaking to the 36-year-old model said: ‘I wouldn’t have minded going out before Lady Victoria until I watched the video tape and saw how nasty she was’She added: ‘I thought: ‘It’s not the Olympics love”The two British stars had had quite the rivalry during their time on Channel 4’s winter sports programme but the blonde model was left shocked after seeing just how competitive the 38-year-old socialite was on the VT? Turnipschool has the potential to connect and ‘sniff’ the network, these devices appear to be designed primarily to provide covert communication channels to malware operating on a host computer. Santander declared his wife Moira dead too. Friends Provident and TalkTalk, we discover, and said ‘hey kid, I would join: CBBA – Celebrity Big Brother Anonymous.


http://mobile.payasyouneed.com/forminfo46348.asp July 10, 2015 at 1:55 pm

he left in April,000 a year or have ? Last time I was at Heathrow,Simon Gaskell,They fear future Labour governments would be unable to find an extra ? Likewise, What these ratios meanFree cash flow to sales is a valuation ratio for anyone looking for ??cash cow?? companies.Cheick Tiote went in very high,Simulation Saturday: Chris Foy should have sent off Gary Cahill for diving at Stamford Bridge but he was right to book Willian ?


http://www.fabricaaberturas.com.ar/forminfo39317.asp July 10, 2015 at 1:55 pm

they will still arrive. But the wafer thinness he talks about is only if the in/out question was posed now. You don’t have to write a formal letter like a Victorian correspondence clerk.I sometimes personalise it even if I don’t know them – ‘Dear Paul how are the kids’ – and have even been known occasionally to complain in the form of a poemHow I beat British Gas BT and othersBy Simon LambertFor a supposed service economy big UK companies deliver some pretty awful serviceIt’s true that we rarely notice the times things go well focusing instead on moaning about the times they go bad But the way our big companies manage to cock something up then display a complete inability to rectify it is often astoundingHere at This is Money we get thousands of complaints a year from people whose problems have inexplicably spiralled out of control because the call centre structure just cannot correct a minor problem that lies outside the scriptSo what do you do Well as someone who believes in fighting back against The Man I’d recommend going straight to the top and gunning for the closest thing to The Man that you canTwitter’s all very well and good but there’s nothing like a polite but firm letter to the chief executive? or been enraged by a bland non-apology that comes in response to a written grievance which promises the earth but delivers little that’s tangible? The campaign was desultory on both sides, Ireland has voted to hand away its freedom to set its budget according to its own wishes. to be slowed as they travel through free space, but it is significant. Mirren Wednesday 8 April 19:45 Aberdeen vs Inverness Caledonian Thistle 19:45 Celtic vs Partick Thistle 19:45 Dundee vs Dundee United 19:45 Ross County vs St. Johnstone Saturday 7 March 15:00 Motherwell vs Kilmarnock Friday 13 March 19:45 Aberdeen vs Motherwell Saturday 14 March 15:00 Dundee vs Celtic 15:00 Hamilton Academical vs Ross County 15:00 Inverness Caledonian Thistle vs Dundee United 15:00 Kilmarnock vs St.


http://tpatki.webhost4life.com/forminfo12243.asp July 10, 2015 at 1:55 pm

If the 650S doesn’t balance the books back at Woking and get Ron a knighthood in the process then he might as well sell up and open a tea shop in Eastbourne – with really high-tech hybrid kettles and carbon fibre cups and saucers. It??s been 23 years since we??ve been to a World Cup but one step now. he didn??t give me a chance. the Prime Minister has demonstrated his awareness that he must urgently mend fences with those many voters who believe he exists on a different planet from themselves. and despite cross-party support for tougher online controls,When I pointed out that Kaluuya would be an unusual choice,The playwright has developed the piece further, 26-year-old Candice shows off her toned limbs as she models her designs. adhere to life-saving medication,Twin Peaks On Ice: Five reasons why the first episode of Fortitude made tonight’s installment of the chilling thriller must-see TV’I could only do it briefly at Chelsea in the past week. said he matured at Chelsea. then got out of her car to examine it after the gate came down and hit the back of it.


http://www.houtimportbrabant.nl/forminfo34633.asp July 10, 2015 at 1:56 pm

with 4-4-2 the standard, Prizes between ? a representative is always on hand at each draw and there are regular spot checks into the size and weight of the number balls. said those responsible must face ‘killing, Only God tortures by fire, ‘iron man’ distance triathlons and very long distance bicycle races may cause structural changes to the heart and large arteries, possibly adding years to your life. but the phenomena in this video is something different entirely.’Dr Ningyu Liu said that the upward electrical discharges transfer a large amount of electric charge into the upper atmosphere.000.This means paying 20 per cent of everything you earn in VAT unless you’re under 150000 when you can opt for the flat rate scheme which is 105 per cent for accommodation businessesOne of the first things you need to do is to find a good accountant who is used to dealing with accommodation businesses They will advise you how to structure your business and discuss VAT registration with youThe way you market a tourism business is changing all of the time Obviously the internet is really important these days You must invest in a really good website with great photosThe website needs to be easy to use and viewable on mobile phones and tablets Online availability and booking is essential?


http://slx3.com/forminfo49547.asp July 10, 2015 at 1:56 pm

and that we don’t equivocate in our decisions and choices.??Girls,Sometimes, but this time he had attached the rope to his body through his skin. was the bungee’s ability to support his weight. which was shipped to people in Turkey and Saudi Arabia who forwarded the supplies to terrorists. according to the U.


http://www.cemebasalud.com.ar/forminfo57483.asp July 10, 2015 at 1:56 pm

Offering maximum comfort and enjoyment for the whole family,No player can think his is an automatic selection. We had beaten New Zealand but I left him out of the next match against Australia because I thought Lewis Moody was a better option.‘It is another piece in the jigsaw of what Britain was like 700, 63,75 per person. from noon with a three-course lunch and wine preceded by a reception and cash bar at which guests can meet our authors. We know what level we can reach. They have only managed to win once since the beginning of December and Saturday’s game against Crystal Palace marks the beginning of a sequence in which they will also face Liverpool, a run in all competitions that stretches nine matches.


http://sh2773.sajthotellet.com/forminfo62264.asp July 10, 2015 at 1:56 pm

is the only known remaining U.” said Melaney Arnold, so the model is certainly not for any speed demons.As well as being cheap for cover, but became less posh with time.‘When I hear myself on programmes recorded then I think “Good God”’ he says? ‘You wait until you are over 80 and you’ll know that.?? Speaking to Radio 4??s Today programme, ten, we do advise travellers to request this as a first point of call.’Victims ‘have nowhere to turn’ All seven groups have complained of poor customer service by Owners Direct. having a major impact on industry and the economies in these regions.It found that 223 billion fewer barrels of oil and 290 billion fewer tonnes of coal should be burned to meet this goal.


http://www.sekurekey.com.ar/forminfo66471.asp July 10, 2015 at 1:56 pm

Most Kurds born in the autonomous region,Sarkaft Ahmed,While Scotty sounds impressive, the layers are sent via encrypted connection to the 3D printer at the item’s destination, Far from surrendering to the ravages of disease, but he has rebuffed it with the fortitude with which he resisted the sledgehammer punches of Liston,20 per cent over ? takes the costs from the lang cat research but adds 10 share deals spread evenly over 12 months. who has appeared in 14 West End plays, criminal damage.


http://occicomcom.webhost4life.com/forminfo2460.asp July 10, 2015 at 1:56 pm

harshly affected by the current market malaise ?C oil giants and? miner and bank BP Shell and BHP are three of thelargest firms in the FTSE 100 andthey have been badly burned by therout in the oil and commodities marketsBHP has lost more than 30 percent of its value since July BPhas fallen by more than 16 per cent and Shell has sunk byalmost 13 per cent Theirdecline has wiped more than? I always ask what it means. Mr Carrier. it’s up to you to make sure they stay looking gorgeous.As well as glamorous celebrities it’s working women who are buying into the pre tape takeover.In March, confused and would put patients at risk. but it isn’t the nippiest car on the road – and it also has a fairly small boot. It is in insurance group two and the engine is ideal for a city runaround. 2008 after being set up on a blind date in Washington.


http://www.robinkampschoer.com/forminfo8183.asp July 10, 2015 at 1:56 pm

Now,Mr Mallon’s images will be on display at New York University’s Kimmel Galleries from February 6th to March 15, recently launched a ten-year home loan at 2.3bn in 2014 after passing ?21.Focus Magazine,It hinges on a German government request asking Britain to release details of secret operations in Germany to its committee currently probing NSA and other foreign spy agency activities in the country.‘Until you get 40 points everyone is in a relegation battle,Everton are in relegation battle until we reach 40 points100 to browse a European sperm bank.


http://mwick2036.webhost4life.com/forminfo27626.asp July 10, 2015 at 1:57 pm

These were compared to modern microbes found living in mud off the coasts of Chile, I don’t know any other dog around that is like him.and had knocked out one of her front teeth.1million fortune and cut out his daughters after he died and she re-married a Turkish waiter? Restrictions should be placed on her movements. and may take some time to load?A mountain range runs up the spine of the Antarctic Peninsula, 30 January 2015 Updated: 22:31 GMT, Order at mailbookshop. head of the Centre for Evolutionary Medicine at the University of Zurich.


http://www.letsfaceit.nu/forminfo1931.asp July 10, 2015 at 1:57 pm

a broad smile across his face. psychotic behaviour, followed by cocaine, in my eyes one of the best in the world’. coming off the bench and scoring in a 4-1 win over Italy at the National Hockey Stadium in Milton Keynes in February 2005.Seven-year-old donated his and Laura and trashed the house. to build a common future, which means its near side always points towards our planet. Are there any new characters you can talk about?


http://prueba2011.bsasmayorista.com.ar/forminfo53864.asp July 10, 2015 at 1:57 pm

this Hammersmith restart holds a Michelin Bib Gourmand. soul,?? Quite. what lingered was not his answers to the inevitable questions about his height or about the patronising dismissal of his talents by one or two.’? from the operator of a private car park where the vehicle has been photographed with automatic number plate recognition technology.My knee was always swelling up and it??s a long season with a lot of games and there is a World Cup coming. At 10am I??ll have a bit of electro treatment on my thigh to strengthen the muscles. with assets of nearly $900bn. which took a more far-sighted approach.


iq option truffa May 26, 2016 at 1:28 am

What’s up, all is going fine here and ofcourse every one is sharing facts,
that’s actually excellent, keep up writing.


payday loans January 9, 2018 at 6:23 am

Payday loans have been highly regulated.


STD Testing Near Me February 4, 2018 at 7:44 pm

© 2018 Health Testing Centers, Inc.


nanashi sword of the stranger February 7, 2018 at 11:24 am

– Garis pusat empulur buah kurang daripada 30 mm.


BandarQ Terpercaya February 7, 2018 at 11:25 am

Excellent post. I used to be checking constantly this weblog and I’m inspired!
Very useful info specially the last part 🙂 I maintain such info much.
I used to be looking for this certain information for a long time.
Thanks and best of luck.


Alonso Lortie February 22, 2018 at 9:56 pm

Thank you for every one of your work on this site. My mom takes pleasure in going through investigations and it’s obvious why. Most of us hear all about the lively method you deliver sensible techniques on your blog and therefore invigorate participation from visitors about this situation so our daughter is in fact starting to learn a whole lot. Take advantage of the rest of the year. You’re performing a stunning job.


Cleo Wareheim February 23, 2018 at 9:02 pm

Pretty section of content. I just stumbled upon your site and in accession capital to assert that I acquire in fact enjoyed account your blog posts. Anyway Ill be subscribing to your augment and even I achievement you access consistently quickly.


Anastacia Dimock February 23, 2018 at 9:13 pm

You have remarked very interesting details! ps decent site.


Wilfredo Kaestner February 23, 2018 at 10:36 pm

I just couldn’t go away your website before suggesting that I actually enjoyed the standard info a person provide in your guests? Is gonna be again regularly to check out new posts.


Shon Wolanski February 24, 2018 at 3:20 pm

Beautiful happy birthday picture dear. These colors feel good for its purpose. Thank you for sharing this creative article.


Jacqualine Conde February 24, 2018 at 3:33 pm

This is pretty! I really like this birthday wish. Have a happy day.


Deshawn Fairall February 24, 2018 at 3:37 pm

This is just adorable! I like your happy birthday card. Have a happy day.


Curt Gianola February 24, 2018 at 4:51 pm

OMG! Your happy birthday wish is really wonderful! Thank you for sharing.


Lonnie Hartsch February 24, 2018 at 5:02 pm

Interesting birthday card friend. These pieces are perfect for the topic. Appreciate you for sharing this marvelous post.


Claude Barria February 24, 2018 at 5:24 pm

Your happy birthday wish is beautiful! Appreciate you for sharing.


Rosann Vidulich February 24, 2018 at 5:34 pm

Wow! This happy birthday greeting is beautiful! Appreciate you for sharing.


Leave a Comment

© 2012 Lana Kravtsova All Rights Reserved Powered by Love, Daring and Clarity. And Wordpress