I am launching a new product soon. Info product. My knowledge, my experience and my wisdom intertwined with my heart and soul.
Not such a big deal, launches happen every day and in multiples. Mine is going to be small. I am not such a big name…(yet!).
Let me tell you – it SUCKS.
Having to sell your Art sucks. And by Art I mean Your Thing – it might be a product, a service or whatever it is you sell. If you love it. If you put your soul into it. If you believe in it 157%. It is Your Art.
And it often sucks that you have to sell it or want to sell it or need to sell it. Hold this thought for me for a minute, I’ll come back to it.
My previous experience with the product launch.
I’ve launched products in the past. One was an ebook complimented with videos and audios. Another one was a CD of the month membership program.
That was over a year ago. Took me a year to recover from that launch. Seriously. I made every possible mistake I could make. I took on a HUGE project because I wanted to validate in my own mind why I was asking money for My Thing.
As a result I put so much into that product, it was ridiculous.
Lesson: people don’t need complicated solutions. They want something simple that they can use right away.
I am rambling, that’s not what I wanted to talk about.
Creating and launching those products a year ago was tough. I didn’t sleep, didn’t eat anything but pizza on most days and almost didn’t get out of the house for a month.
I was scared doubting if anyone would even buy it. I was scared to death that I sounded like a pushy sales person. Most importantly I was scared if people who did buy it, wouldn’t see the value in it that I hoped to put into it.
I loved that product. Still do. I am not selling it anymore. There is too much insecurity vibe around it.
Why I put off my next launch.
I wanted my next launch to be different. I learned the mistakes I made. I want to do it in a relaxed manner. I want to feel only joy and happiness launching it. I don’t want anxiety, insecurity and too much butterflies.
That’s why I put it off for as long as I could. I launched my coaching and it was accepted pretty well.
I knew that coaching is not the only thing I should be doing and want to be doing.
I want to write. I want to create something incredible useful. I want to create a unique piece of art. Something that will change people’s lives.
No, no more huge and complicated solutions. Simple and brilliant stuff that works and puts people on track to living their purpose and reaching their dreams.
I have several products that I am working on or walk around with in my head. Truth is I could have finished all of them by now already. I use all of them in my daily life anyway.
When I get inspiration I create fast.
All of those products are dying to be finally born.
Plus I know all the logistics behind launching an info product now. Shopping carts, affiliates, I got it all covered.
I was still putting the launch off.
And I realized that the reason I was doing it was because selling Your Art sucks.
Selling your art is a balancing act that is very hard to.., well, balance.
Soul doesn’t want to worry about money. Soul just wants to create, make an impact, change the world, fulfill the purpose.
Mind on the other hand is worried with money and what others will think and failure, and who knows what else it is worried about.
Soul is Queen. But Mind is King.
Soul is powerful but very quiet and graceful. Mind is powerful and very loud.
Who will win? How to synchronize them?
My previous product converted at a whopping 5.5% with a decent list of pretty targeted newsletter subscribers and couple affiliates who helped with the promotion. Big names online say that anything better than 2% is great.
I didn’t feel so.
I had zero returns. I had people who wrote me long emails telling me that the product was exactly what they needed.
I still felt like a failure. I expected more.
Lizard Brain’s protective mechanism.
That’s what my mind was afraid and probably still afraid of. It built a link between the launch of an info product and the feeling of failure. And now it tries to protect me. By making me to put off my next launch.
It gives me thousands of other ideas on how to make money with my Art. I have big local workshops that I am actively working on. I have my coaching. But an information product, probably the best, the easiest and the wisest thing to do, was something I’ve been putting off. Sure, I am working on it but TOO slowly.
Why am I writing this?
Because I know a lot of you will be able to relate. I am not alone. Selling Your Art sucks. Subconsciously we all want 100% guarantee. We want to know in advance that the World will accept it with applause.
There are no 100% guarantees.
You’ll have to go with what you’ve got.
Tell your lizard brain (I love it how Seth Godin calls it) to shut up. There are people out there longing for you to change their lives. Tell your selfish egocentric lizard brain that you must do it. No excuses.
And yes, it might not work out exactly the way you expect it to. But no matter what, you’ll make a progress. And you’ll learn. And you’ll be so much closer to a complete success that your mind wants and your soul knows is yours already.
Create your Art.
Love it. Sell it. You deserve to be rewarded for it. The World wants it.
If that’s what you love and believe in, you can’t go wrong. You were born to do it. You can go wrong only if you don’t do it.
And it’s time for me to announce my product launch.
My lizard brain is scared. But I am determined to ignore it.
3 weeks. April 28th. Full Moon. Full trust. Full heart.
No expectations this time.
Just unconditional love, desire to make this world a better place and acceptance of “what is”. And “what is” is going to rock. It always does.
I love you, my dears. I wouldn’t do it if not your emails, comments, calls, and personal words of encouragement.
You too, go make something happen. Your Art is screaming to be born.