Hi! I moved to a new place. I would love for you to visit me there.

Selling Sucks: the truth behind selling Your Thing. Your Art. Your Love.

I am launching a new product soon. Info product. My knowledge, my experience and my wisdom intertwined with my heart and soul.

Not such a big deal, launches happen every day and in multiples. Mine is going to be small. I am not such a big name…(yet!).

Let me tell you – it SUCKS.

Having to sell your Art sucks. And by Art I mean Your Thing – it might be a product, a service or whatever it is you sell. If you love it. If you put your soul into it. If you believe in it 157%.  It is Your Art.

And it often sucks that you have to sell it or want to sell it or need to sell it. Hold this thought for me for a minute, I’ll come back to it.

My previous experience with the product launch.

I’ve launched products in the past. One was an ebook complimented with videos and audios. Another one was a CD of the month membership  program.

That was over a year ago. Took me a year to recover from that launch. Seriously. I made every possible mistake I could make. I took on a HUGE project because I wanted to validate in my own mind why I was asking  money for My Thing.

As a result I put so much into that product, it was ridiculous.

Lesson: people don’t need complicated solutions. They want something simple that they can use right away.

I am rambling, that’s not what I wanted to talk about.

Creating and launching those products a year ago was tough. I didn’t sleep, didn’t eat anything but pizza on most days and almost didn’t get out of the house for a month.

I was scared doubting if anyone would even buy it. I was scared to death that I sounded like a pushy sales person. Most importantly I was scared if people  who did buy it, wouldn’t see the value in it that I hoped to put into it.

I loved that product. Still do. I am not selling it anymore. There is too much insecurity vibe around it.

Why I put off my next launch.

I wanted my next launch to be different. I learned the mistakes I made. I want to do it in a relaxed manner. I want to feel only joy and happiness launching it. I don’t want anxiety, insecurity and too much butterflies.

That’s why I put it off for as long as I could. I launched my coaching and it was accepted pretty well.

I knew that coaching is not the only thing I should be doing and want to be doing.

I want to write. I want to create something incredible useful. I want to create a unique piece of art.  Something that will change people’s lives.

No, no  more huge and complicated solutions.  Simple and brilliant stuff that works and puts people on track to living their purpose and reaching their dreams.

I have several products that I am working on or walk around with in my head. Truth is I could have finished all of them by now already. I use all of them in my daily life anyway.

When I get inspiration I create fast.

All of those products are dying to be finally born.

Plus I know all the logistics behind launching an info product now.  Shopping carts, affiliates, I got it all covered.

I was  still putting the launch off.

And I realized that the reason I was doing it was  because selling Your Art sucks.

Selling your art is a balancing act that is very hard to.., well, balance.

Soul doesn’t want to worry about money. Soul just wants to create, make an impact, change the world, fulfill the purpose.

Mind on the other hand is worried with money and what others will think and failure, and who knows what else it is worried about.

Soul is Queen. But Mind is King.

Soul is powerful but very quiet and graceful. Mind is powerful and very loud.

Who will win? How to synchronize them?

My previous product converted at a whopping 5.5% with a decent list of pretty targeted newsletter subscribers and couple affiliates who helped with the promotion. Big names online say that anything better than 2% is great.

I didn’t feel so.

I had zero returns. I had people who wrote me long emails telling me that the product was exactly what they needed.

I still felt like a failure. I expected more.

Lizard Brain’s protective mechanism.

That’s what my mind was afraid and probably still afraid of. It built a link between the launch of an info product and the  feeling of failure. And now it tries to protect me. By making me to put off my next launch.

It gives me thousands of other ideas on how to make money with my Art. I have big local workshops that I am actively working on. I have my coaching. But an information product, probably the best, the easiest and the wisest thing to do, was something I’ve been putting off.  Sure, I am working on it but TOO slowly.

Why am I writing this?

Because I know a lot of you will be able to relate. I am not alone.  Selling Your Art sucks. Subconsciously we all want 100% guarantee. We want to know in advance that the World will accept it with applause.

There are no 100% guarantees.

You’ll have to go with what you’ve got.

Tell your lizard brain (I love it how Seth Godin calls it) to shut up. There are people out there longing for you to change their lives. Tell your selfish egocentric lizard brain that you must do it. No excuses.

And yes, it might not work out exactly the way you expect it to. But no matter what, you’ll make a progress. And you’ll learn. And you’ll be so much closer to a complete success that your mind wants and your soul knows is yours already.

Create your Art.

Love it. Sell it. You deserve to be rewarded for it. The World wants it.

If that’s what you love and believe in, you can’t go wrong. You were born to do it. You can go wrong only if you don’t do it.

And it’s time for me to announce my product launch.

My lizard brain is scared.  But I am determined to ignore it.

3 weeks. April 28th. Full Moon. Full trust. Full heart.

No expectations this time.

Just unconditional love, desire to make this world a better place and acceptance of “what is”.  And “what is” is going to rock. It always does.

I love you, my dears.  I wouldn’t do it if not your emails, comments, calls,  and personal words of encouragement.

You too, go make something happen. Your Art is screaming to be born.


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{ 42 comments… read them below or add one }

Jen April 8, 2010 at 8:53 am

Congratulations Lana.

It is mad what we do to ourselves isn’t it? Your previous product sounded like a real success and you have the social proof to validate it, but still you felt it wasn’t enough. I can so identify with that. We need to zip up the lizard brains mouth and keep going to create and make a difference! :)

ps – have you heard of Danielle LaPorte’s site: http://www.whitehottruth.com? If you haven’t already, i think you’d really like it.

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Lana April 8, 2010 at 2:50 pm

Thanks Jen, that’s exactly what I am doing – zapping the lizard’s brain mouth:) And I LOVE Danielle!

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Joy April 8, 2010 at 1:50 pm

Lana,
It’s the Full Pink Moon…so a perfect time to launch something new…something to grow radiantly and provide something for others.
There are no 100% guarantees but you do it anyway because your soul is speaking, because you believe in it, and you want to share with people. That isn’t necessarily a product launch but anything you create that you share. An idea, a smile, a song, something concrete like a product or business.
I cater. I do it because I love food, I can create combinations that will please within you whatever needs pleasing, I can touch you in some way that you’ve yet to be touched, so I cook. It’s heart led; I turn my mind off and I share. The Universe gives me exactly what I need, in huge abundance when I can receive so. I’ve yet to release my own fears, so I have a day job that brings in the money I need to appease my mind. Fear keeps me bound where I should be free.
As you say with your launches. If you have created from your heart, then try to turn your mind off and let your heart launch. Enjoy every step, find the pleasure in sharing, and all else will fall into place. Even the slightly uphill will be pleasing because you will have grown through the process, and you specialize in clarity so you will know the lesson you are learning and can embrace that as you go:)
I can’t wait to see what it is:)
.-= Joy´s last blog ..Let it Be… =-.

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Lana April 8, 2010 at 2:52 pm

Thank you Joy for sharing your story! And thank you the encouragement!

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Nadia - Happy Lotus April 8, 2010 at 2:23 pm

Hi Lana,

Congratulations Lana! Good for you for working on your art and going for it. Nothing ventured, nothing gained.

Your words spoke to my heart because I am in the midst of working on a huge project. It has evolved into something much bigger than I originally planned. It is time consuming but I am loving it.

I do have moments when I get a bit scared as to whether it will be a success but then I realize that everything is a learning experience and to give it my best. So that is what I am doing.

Good to know that I am not alone in these feelings!

If I can be of any help, you know where to find me! :)
.-= Nadia – Happy Lotus´s last blog ..War, Love, The Allure of Travel and “The Lotus Eaters” =-.

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Lana April 8, 2010 at 2:53 pm

Thank you dear, I knew you could relate to that. And I know yours will be a huge success!

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Anastasiya April 8, 2010 at 2:38 pm

Lana, I am so excited to hear that you are finally ready to launch your product! And I can definitely understand doubts and hesitations that you had inside before launching it. I think only a fool does not have those doubts. We are all hard-wired into thinking about consequences (good and bad) and what we would do in case we fail. I think that these doubts help us look at everything more realistically and help us create the best art (product, service) that we are capable of creating.
.-= Anastasiya´s last blog ..Get Your Copy of My Free EBook =-.

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Lana April 8, 2010 at 2:55 pm

Yes, I am ready and I having an accountability buddy in this launch would be great (hint, hint:))

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Genia Larionova April 8, 2010 at 2:42 pm

Good Luck, Lana!!! I believe in you!
.-= Genia Larionova´s last blog ..Product photography for Vieler International. =-.

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Lana April 8, 2010 at 2:55 pm

Thank you Genia!

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JB King April 8, 2010 at 2:44 pm

Perspective is an important point here though. If you are making it out like your product will cure cancer, that can be an unrealistic expectation to have. On the other hand, if you can accept that there will be mistakes but that your key objective is putting this out into the world that may help.

Another side is that some of us can want things to be perfect but guess what? That is never going to happen. After you publish something, there may be edits you’d like to make but there may not be great value in getting that done, right?

Good luck with the launch, may it teach you a few things about yourself, whether you are ready for it or not.

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Lana April 8, 2010 at 2:57 pm

thanks JB, I think I am ready:)

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JB King April 8, 2010 at 3:44 pm

Sometimes it is interesting to reveal parts of ourselves and see what happens. Will one get berated for showing a vulnerability or does one find a lot of support behind where one is? I just had an aunt pass away a few days ago that I posted on Facebook how I was doing about that and was pleasantly surprised to get so many different responses whether it be from work colleagues, people I know from various sites or various organizations where I participate in various roles.

I can relate to not being a salesperson, but remember that you are so much more than what you sell. You are an amazing special person and you may yet be shocked by this launch in various ways.

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Lana April 9, 2010 at 2:14 am

oh, thank you for your support JB, I appreciate it! Sorry about your aunt. I am commited to speaking my truth even under the risk of being judged or berated. Most times I noticed all the fears are in our head only.

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Jeremy Johnson April 8, 2010 at 4:23 pm

Thanks for this information – I will be launching sometime later this year as well and I love how upfront and honest you are about this. I look forward to seeing what you produce – you’ve caught my interest. Thanks for the awesome things you are doing.
.-= Jeremy Johnson´s last blog ..The Ant Philosophy =-.

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Lana April 9, 2010 at 2:15 am

Thank you Jeremy and I wish you lots of luck with your launch. I think we all have so much to share with this world.

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Jonathan - Advanced Life Skills April 8, 2010 at 4:55 pm

I needed to hear this Lana, I am in much the same position and don’t like selling. Actually, I like selling as long as it doesn’t feel like selling. I like sharing things that can honestly help people. I’ve got a product that keeps getting put on the back burner for all the same reasons you just mentioned. Time to reframe the whole process. Thanks!
.-= Jonathan – Advanced Life Skills´s last blog ..67 Personal Development Pitfalls to Avoid =-.

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Lana April 9, 2010 at 2:17 am

Jonathan, I am happy it was helpful to you. I cannot wait to see your product!

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Hilary April 8, 2010 at 5:49 pm

Hi Lana .. congratulations .. go for it – this time all will be well .. to your success – and yes so many of us hate putting ourselves out front .. but most of the people out there look like cabbages .. so where are we different?!

I remember being told that when I started speaking at school .. remember the audience were all cabbages .. still didn’t like it!

Go for it – all the best and I’m sure it’ll be fine .. Hilary
.-= Hilary´s last blog ..Folklore Notes and report back on Great British Garden Bird Watch =-.

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Lana April 9, 2010 at 2:19 am

people like cabbages, this is so funny Hilary:) Thank you so much for your support!

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Luke April 8, 2010 at 8:54 pm

You just nailed it Lana! Thanks for this post.
I am a salesman myself, aka a Realtor®, and selling is something
I drag all the time. I love connecting individuals with their visions
but I think it would be so much easier to just get it for them for free.
But as we know, things don’t work that way.
My soul is all about the many cultures of my city (Chicago), the architecture, the street vibes, ideal and those ideal spots to start that dream biz or family of yours. All that stuff is like a ball of possibilities that I have a chance of exploring and learning about.
My mind on the other hand is about getting that transaction closed asap and without any hiccups. And rightfully so to a point, because it’s all about balance.
But the point that I’m really getting out of your post for myself is that we must sell our art in order to maintain the freedom our soul needs to truly express itself. And yes it sucks at first but once the ball starts rolling…. uuweeee, are you in for a great ride! :)
Again, thanks for the post. ps. Keep them stumbles coming ;)

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Lana April 9, 2010 at 2:22 am

Thanks Luke. I loved how you described the dfference between what your mind and your soul want:) And yes we must sell to have the freedom. Freedom is everything.

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Steven Aitchison April 8, 2010 at 8:59 pm

Lana this is very timely for a lot of us. I am launching in June and your words certainly resonated with me. I wish you all the best for your launch and hope it goes well for you.
.-= Steven Aitchison´s last blog ..The Trap of Seeking Motivational Words =-.

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Lana April 9, 2010 at 2:22 am

Thans Steven, all the best with your launch too!

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Nichole April 9, 2010 at 12:05 am

Absolutely beautiful post, Lana. It’s very easy to let the Lizard Brain deter you when so many “big names” are shouting from bullhorns about what and when they’re going to launch. Your art is your art. It is to be shared, not compared, to anyone else’s. You are so right; when you do what you alone were put on this earth to do, and you do it with the right intention–to birth your art and help others–you cannot fail, whether the art is bought by millions or appreciated by a very few. Best of luck to you, and as always, thanks for the encouragement and inspiration!

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Lana April 9, 2010 at 2:24 am

Nichole dear, thank you, thank you! So happy to be able to encourge and inspire you!

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Therese Miu April 9, 2010 at 12:29 am

Lana,

First of all You have been on my mind lately (not in a psycho way ;) hehe Only because twice we tried to meet and talk and we haven’t had success yet. Also because I have told you many times over that you are MAGNIFICIENT.

I know whatever product you do whether it was last year, this year, in 2 years from now etc.. will be a reflection of your essence illuminating. I really am honored to be connected with you and I hope we do get to chat one day. Your such a wonderful human being and I just want to congratulate you from my heart to yours. Have a wonderful launch! And let me know if you NEED help in any way. I will definitely help you in any way I can.

I’m Proud of you! Keep up the GREAT work beautiful Goddess!
.-= Therese Miu´s last blog ..10 Types of People you should watch out for when your networking =-.

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Lana April 9, 2010 at 2:32 am

Therese, dear, thank you! You are magnificent too! Thank you for all your support and please let me know too if you need help in anything.
P.S. I really hope we’ll be able to talk soon:)

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Tisha April 9, 2010 at 3:22 am

Wow, Lana…I’m really impressed by your honesty in admitting your frustration and fears around selling your art. That takes courage, but with a blog called “Daring Clarity”, you’ve clearly got the courage thing down! :-) You are so right that it takes full trust AND full love to do your work authentically and deliver it to those who are waiting to recieve it. No matter what the $$ outcome, the truth is that you’re touching people’s lives and THAT is the biggest reward. I’ve struggled with some of the same issues that you mention and your post has inspired me to keep moving forward in a direction that I know deep down is where I need to go even though it is a little scary. Thanks for your words and your insight. I just know your product IS going to rock!

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Lana April 9, 2010 at 3:46 am

Thank you so much Tisha! And yes, please keep moving in the direction you need to go!

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Greg Blencoe April 9, 2010 at 3:11 pm

Hi Lana,

Congratulations on your upcoming product launch! I’m really looking forward to what you release on April 28th.

It will also be fascinating to see how different the results and your experience are this time with a totally different vibe coming from you. It sounds like there will be a lot more love and a lot less fear this time. I know everything is going to work out great.
.-= Greg Blencoe´s last blog ..How To Be Universally Attractive =-.

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Lana April 9, 2010 at 4:16 pm

Thanks Greg, I’ll share the results:)

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Topi April 10, 2010 at 3:24 am

Hi Lana,
Wow, I read your blog, and I read the comments you leave on other people’s blogs, and I constantly think to myself, that girl, she’s absolutely a success! In my mind, you’re fearless. And yet, your lizard brain (yep, I’m totally loving that description!) tells you otherwise. Well, I’m telling you – swat that little ol lizard out of your way girlfriend, because your launch will be awesome! I will be watching out for it, can’t wait!
Topi
.-= Topi´s last blog ..Put the glass down =-.

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Lana April 10, 2010 at 3:48 am

Topi dear, thank you so much, you made my day by calling me fearless. I do have fears, but I also do try to act despite them.

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Tess The Bold Life April 10, 2010 at 3:15 pm

Lane,
I love what you’ve written and it’s so true for all of us. I wish you the best and I’ll be out and away from my computer on that date (going to FL to watch my daughter in a tri). I know you’ll do well because like you said your head, heart and soul are in the write place. And all of us cheering for you!
.-= Tess The Bold Life´s last blog ..Emotional Cleansing for Freedom and Joy =-.

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Lana April 11, 2010 at 4:20 am

Tess, thank you for your wishes and cheers, I appreciate you!

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Vincent April 10, 2010 at 6:55 pm

Hi Lana,

Good luck to your upcoming product launch. I am in the process of planning one myself and I hope to pick up some pointers from you when you are doing your launch.

Regards,
Vincent
.-= Vincent´s last blog ..Biggest Mistake You Can Make To Stun Your Growth: Are You Being Choosy On Your Tasks? =-.

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Lana April 11, 2010 at 4:21 am

Thanks Vincent, I hope I’ll have great pointers to share:)

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Kim April 11, 2010 at 3:08 am

Hi Lana,

Thank you for sharing such a personal post. You’re not alone in your thoughts and feelings. Being in the public arena in any fashion takes a bit of courage. You can’t please everyone, but you would sure be short changing those who could use your help, knowledge, and services.

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Lana April 11, 2010 at 4:26 am

You said it perfectly Kim, we can’t please everyone, nor should we strive to do that. We should worry only about our Right People who need our art.

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J.D. Meier April 12, 2010 at 4:57 am

Some metaphors are so sticky, and lizard brain sticks.

I’m glad you’re making your release happen. As Wayne Dyer put it, “Don’t die with your music still inside you.” Share your song with your unique voice.
.-= J.D. Meier´s last blog ..Spring Cleaning Sources of Insight =-.

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Lana April 12, 2010 at 6:27 am

It does stick:) Thanks JD!

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